You hug your baby
We hold your hands

Laughter, smiles and joy beyond words.
We stand by you
With our insights and promise
to give you and your baby the best.

We want to make the world
more baby-friendly.

Safe & Secure

Power of Creation

Safe & Secure

Lovingly Designed

We embrace the bond
between parents and newborns.
Pigeon products are designed
to nurture this connection.

Always Attentive

We devote ourselves to your baby.
Strict manufacturing controls.
Careful attention to quality.
Production, with nothing left to chance.

Quality Assurance

Pigeon produces over 100 million nipples
every year.
Each is inspected using cutting-edge
latest technology
and certified
by Pigeon quality experts.

Widely Adopted

Pigeon’s approach to quality,
shared globally, delivered personally.
Expertise from Japan, passed down
since our founding.

Power of Creation

Continually Exploring

We study babies’ sucking instincts
from every angle,
now and into the future.

Highly Attuned

Each of our senses
alert for unforeseen problems,
providing helpful solutions
for caring mothers.

Closely Connected

At Pigeon, we receive feedback
from customers 365 days a year.
Our passion for babies
connects our customers
to our manufacturing processes.

Steadily Advancing

Babies are our shared passion.
United with medical experts worldwide.
We stand by you and the one
you love best.

We strive to encourage curiosity, celebrate diversity, and open horizons,because a society that treasures these things is one that will grow up to be creative, inclusive, and free.

Lovingly Designed
It’s all about detail
and
expecting the unexpected.
The essence of Pigeon design lies in our dedication to a rounded form. The body of a newborn baby is so delicate that even the slightest edge on an object can lead to injury. As babies grow, they become more active and begin to move in unexpected ways as they respond to the world around them. To help deal with this, we at Pigeon ensure that the edges of our products are rounded, and will not cause harm in any of the endless variety of situations that arise during childrearing.
This aesthetic is evident in every aspect of our designs, and serves a functional purpose. Pigeon’s nursing bottles, for example, are designed to protect babies from any hazard and to be convenient for parents to use, with curved sides that fit the hand in any nursing position and a rounded body that allows every last drop of milk to flow to the end of the nipple. At Pigeon, it’s the details that are important.
Lovingly Designed
Designs with a warmth that
lingers
in your memory.
Rounded forms evoke a sense of tenderness and warmth, an effect that features in products such as our skincare range, which comes in bottles with asymmetrical curves on the left and right sides to represent the belly of a pregnant mother, reflecting our desire to make parent-child interaction a more harmonious, memorable experience.
After repeated tests with life-sized baby dolls, we have arrived at the ideal roundness for safe use in the bathroom, where it is easy to slip and lose balance. These bottles feature a pump with a large rounded droplet design that prevents water from pooling on top and won’t hurt your baby, and is easy to use one-handed.
Lovingly Designed
Making child-rearing
a more
enjoyable experience.
Our pacifiers used in NICU (neonatal intensive care units) for premature babies feature a unique asymmetrical design that makes them easy to hold for preterm and low-birth-weight babies who are often placed on their side in bed to ensure they get plenty of rest. The pacifiers also feature bright colors that are sure to bring a smile to the faces of visiting family members, as well as making them highly visible and less likely to become lost.
At Pigeon, we know that being a parent is not all fun and games. That’s why we are dedicated to providing products that are safe, functional, and warm, letting parents really enjoy the once-in-a-lifetime experience of raising a child.
Always Attentive
Different designs for
different ages.
For more than 60 years, Pigeon has continued to challenge the norms when it comes to nursing bottles. Our understanding of the mechanism of lactation allowed us to develop wide-mouthed, slim-shaped artificial nipples that were ahead of the times and have now become mainstream products. To encourage smoother, more natural feeding, we make every effort to reproduce the shape of a mother's breast so that these nipples fit the baby’s mouth perfectly.
Babies’ sucking motion develops as they grow, and we have built on our many years of breastfeeding research to optimize the size, softness, and shape of the nipples and sucking holes to suit babies at different developmental stages and make drinking from bottles as natural as possible.

To make it even easier for babies with immature sucking abilities to feed, our nipple for younger babies is made of soft, flexible silicone, and features a round sucking hole that allows milk to flow easily. Conversely, the nipples for older babies are made of a more elastic silicone because they may be pulled at and chewed with new teeth. In addition, these nipples have a Y-shaped opening that is designed to prevent milk from spilling when the baby plays with the bottle.
Always Attentive
Development of materials
and technologies for products
that help babies drink naturally.
It is difficult to make silicone?the main material used in Pigeon’s nipples?both soft and durable. Softer, more flexible silicone makes it easier for babies to drink, but is also less durable, which led us to engage in repeated research and prototyping in cooperation with our suppliers to develop silicone materials with different formulations for each age group. Accumulated research also prompted us to adjust the thickness from the teat to the bottom of the product for better drinkability (babies’ natural sucking motion) and durability.
Right from the prototype stages, we use special machinery to test the durability and strength of our products thoroughly. To prevent damage due to small scratches when the baby pulls or chews on the nipple, we have established our own standards that we enforce in addition to official standards, ensuring a higher level of safety in any scenario we can envisage.
Always Attentive
Quality without compromise.
Mass production is the final stage in a process that begins with product design and involves a great deal of verification and prototyping, and the need to maintain a high level of functionality and durability while also ensuring productivity at the factory means that the development and improvement of a single nursing bottle can take many years.
During development, we conduct monitoring research programs that have shown that babies react differently to even the slightest change in the thickness of the nipple or the size of the sucking hole. Although babies cannot speak, their facial expressions, the angle of their mouths, and tongue movements shown on the monitor screen reveal the drinkability of each product.

The nursing bottle may be the first thing a baby puts in its mouth after birth, which is why we must improve the quality of our products without compromising on a single detail. At Pigeon, we constantly challenge ourselves to achieve both drinkability and durability by examining every aspect of our products, including the raw materials used, shape, and the processing technologies used to make them.
Quality Assurance
All factories conduct
the same inspection
for every product.
Pigeon manufactures more than 100 million artificial nipples every year. In order to ensure the safety of each and every nipple we produce, we conduct the same quality inspections at all of our factories, ensuring that our products meet our own strict quality control standards in addition to official standards such as the EU and JIS standards.
Because our products are used by newborn babies who need extra care, we use only silicone produced with raw materials that are checked for safety and hygiene. We also inspect products for contaminants, making sure to eliminate any foreign substances in the silicone when it arrives at the factory and before it is used in production. Additionally, all products are inspected twice; immediately after molding and again before shipment. Spot checks are also conducted every two hours by experienced quality control examiners.

If even one defect is found during quality inspection, all artificial nipples manufactured during that time period are re-inspected to make sure that none are defective.
Quality Assurance
Using human eyes, hands,
and machines.
The quality inspection regime at our factories checks more than 15 aspects of each artificial nipple for defects. Special measuring equipment is used to assess functional aspects such as mold size, sucking hole, ventilation valve, and elasticity, and external visual inspections are conducted using a magnifying glass rather than relying only on a machine. Our staff check for foreign objects, dust, resin overflow, and missing parts, and remove any dust or protruding resin by hand.
While it would be quicker to perform all of our quality inspections mechanically, some checks require human attention to detail. At Pigeon, we prioritize safety above all else, employing human eyes, hands, and machines to perform quality checks.
The area that requires the most care in the inspection process is the ventilation valve. This small V-shaped cut could be called the “lifeline of the artificial nipple.” Improper ventilation while the baby is feeding could result in a loss of pressure inside the bottle, making it impossible for them to drink properly. We inspect the ventilation valve to make sure the opening matches the specified size and that there are no problems with the amount of air coming through, checking carefully to ensure that we do not miss even the slightest defect or deviation from specifications.
Quality Assurance
Traceability engraved on
each nipple.
Each Pigeon artificial nipple has small laser-engraved letters and numbers on its base that indicate when, where, and at what time it was made. This allows us to quickly trace the manufacturing history of our products when receiving inquiries from customers.
In the unlikely event that a customer returns a product, we use an optical microscope with up to 2000x magnification to determine the cause of the defect. The results are immediately reported to the factory, and we inspect the facilities and production environment thoroughly to ensure that there are no problems with processing equipment.

Artificial nipples deliver nutrition to babies and help keep them alive, which is why these babies and their families are always foremost in our minds. Our stringent quality control methods allow us to stand by our products, confident that they are safe and reliable.
Widely Adopted
Global development
of
customer-oriented
quality standards.
With production sites in Japan, Thailand, China, Indonesia, Turkey, and India, Pigeon aims to become the number one baby product manufacturer in the world. We have established our own quality standard, the PQS (Pigeon Quality Standard) to ensure that our products are always of the same quality around the globe, regardless of the environmental and cultural differences that exist in each region.
The PQS standard focuses on the safety and usability provided to customers who actually use our products. For example, for nursing bottles we have established quality evaluation standards that include 100 different inspection categories. These cover not only the size and strength of the bottle, but also whether the bottle leaks when shaken by hand, its durability when used with detergents and disinfectants, and whether the seal on the package and the ink on the instructions are safe for babies. All Pigeon products must meet these standards to be released on the market.
We have also established our own management standards for use in manufacturing, and strictly control the air quality, lighting, and temperature in our production facilities, as well as how staff wear their uniforms and wash their hands.
Widely Adopted
Discussion improves
both understanding and quality.
Factory workers have different values depending on their environment and culture, and they often question why we need to maintain such strict standards for safety, hygiene, and usability. To maintain and improve quality over the long term at all our facilities, our staff must understand the context behind our strict requirements rather than simply learning them by rote.
We take time to clarify Pigeon’s manufacturing culture to our factory workers, discussing how defective products can affect babies, and explaining our views on living conditions and child-rearing in each region, sometimes using illustrations and videos to make sure they understand.

We also discuss how customers will actually use the products, the problems that might occur, and the kinds of inspections that are necessary to prevent such issues, and we have found that staff awareness of quality control has improved after a series of these discussions.
Widely Adopted
Building trust
and understanding
to improve quality.
At Pigeon, we believe that it is people who create superior quality, and even though we use the most advanced technology, we do not rely solely on machines. Rather, each and every one of our staff members takes the needs of babies and their families into consideration as they work to devise ways to improve safety. This is something we consider to be a strength of Pigeon, and shows the love we put into our products.
Many of Pigeon's products are long-time sellers that have been cherished for years, with some being manufactured for decades. We will continue to maintain close communication with our factories in each region, building trust and instilling Pigeon's approach to manufacturing in all of our staff, which we believe is a sure path to quality.
Continually Exploring
Observing babies’ mouth
and tongue movements
from every angle.
Accepting babies exactly as they are and observing them carefully is the first step in the path to product creation at Pigeon. Our Central Research Laboratory is home to a monitoring room where we engage in daily monitoring of more than 250 babies each year with the help and cooperation of mothers and babies who live nearby.
In the monitoring room, we ask mothers to feed their babies as they normally would, while we observe the feeding motions of the infants via video and ultrasound, focusing on the three key factors of the sucking process.* We also compare and study the differences in the sucking movements babies make when using artificial nipples rather than nursing directly from their mothers.*Three key factors of the sucking process
1) Attachment (the baby latching on to the nipple), capture and suck nipple and areola completely
2) Peristaltic tongue movement (the baby's tongue moving in a wave-like motion over the nipple to suck breast milk)
3) Swallowing (the baby swallowing the breast milk down into the esophagus, breathing at the same time as the tongue moves)
Babies drink with a more complicated motion than an adult, swirling their tongues with a wave-like action as it squeezes out milk. Many mothers are amazed when they see this on the ultrasound screen. Observing the movements inside the baby’s mouth from the ultrasound screen leads to new discoveries not only for our researchers, but also for the mothers who take part.
Continually Exploring
Quantifying sensation
to improve artificial nipples.
Once monitoring is complete, we use our own unique method of superimposing video on ultrasound images to determine the angle and depth of the baby’s mouth during suction, and measure and analyze the smoothness of tongue movement and pressure. Working from the wealth of data we have accumulated over the years, we conduct further research and present our findings at conferences. In many cases, Pigeon’s investigations lay the groundwork for joint research with maternity hospitals.
In recent years, we have conducted a great deal of research on suction depth, which has shown that there is a stable position for the nipple in the baby’s mouth. We believe that if we can quantify suction, which until now has been limited to an intuitive sensation of pushing the nipple deeper into the baby’s mouth, we will be able to make artificial nipples easier to use, allowing babies to feed better.
Continually Exploring
Studying nipples to achieve
a more natural shape.
Our ongoing research has made it clear that every mother has a different style of nursing, a phenomenon that is mirrored in the unique feeding movements of their babies. We have set ourselves the goal of discovering the underlying common denominator behind this, while recognizing the importance of such individual differences. Ultimately, we hope to put this knowledge to good use in developing and improving our products, which is both the challenge and reward of researching infant feeding habits.
Of course, the real goal in studying the nipple is to emulate that of a baby’s mother. Although the natural form of a nipple remains an ideal that can never be surpassed, we have identified three key factors of the sucking process in our research, which we use in ongoing efforts to create an artificial nipple as close as possible to a mother’s nipple. In that sense, the mothers and babies of the past, present, and future serve as a “textbook” for Pigeon to follow in developing new products.
The three key factors of the sucking process, which have been identified by Pigeon through original research on infants' peristaltic tongue movements and other suckling behaviors during breastfeeding.
Highly Attuned
Observing the realities of
parenting
firsthand.
Pigeon's products have become a part of the daily lives of families everywhere. We believe that we can create better products by listening to our customers and observing firsthand how our products are used in actual childcare situations. With this in mind, we conduct behavioral observations and hold individual and group interviews in countries around the world*.*In light of the current social situation, tests may be conducted online.
We meet several hundred mothers in Japan during the course of a year. Their living environments and family situations vary considerably, and these encounters give us a sense of their individual differences and the trials and errors they undergo when it comes to tasks such as feeding and changing diapers. We look at each and every action a mother takes, listen to their stories, and discover problem areas that that themselves may not be aware of.
Highly Attuned
“Why?” is key
to opening the heart.
When visiting our customers at their homes, we try to remain invisible so that they can engage in childcare as usual. We keep our senses sharp and focus on the gestures they make and the changes in their facial expressions and tone of voice, doing our best not to miss anything.
During our observation, we sometimes chance upon behaviors that stand out. How a mother holds the bottle when feeding the baby formula, or how she takes out the wipes when changing a diaper are not normally things that mothers themselves notice. From a manufacturer’s perspective, however, those are important factors that could help us to create safer, more convenient products. We believe that there is always a reason behind a mother’s unconscious actions, so we ask questions in a gentle, persistent manner as we seek to unlock these secrets.
We also find that it helps to try a range of different approaches, such as sharing our own experiences or suggesting different methods for mothers to try, which helps bring back memories and reveals their innermost feelings. The question of “Why?” is sometimes the key to opening mothers’ hearts.
Highly Attuned
Solving problems
and rethinking the norm.
Pigeon also conducts surveys involving tens of thousands of people per year. However, the answers we receive and the graphs that quantify them are not enough on their own to understand the reasons people think and act the way they do. We believe that the best way to find out what Pigeon should do as a manufacturer is to go and talk to each and every one of our customers rather than just think about them while sitting at a desk.
Child-rearing is a profound experience that cannot be encapsulated in simple numbers and pictures. In the course of their conversations with us, our customers often give unexpected answers, thinking deeply and sometimes even shedding tears as they reveal their deepest feelings. These moments are where we find inspirations for better products.

At Pigeon, our goal is to solve problems and make child-rearing easier, bringing new joy and fun to parenting by rethinking the norms and notions of what we consider to be natural. With this in mind, we will continue to knock on the doors of our customers' hearts.
Closely Connected
Pigeon customer service: listening to
our customers and assisting them
as we work to improve our products.
“How do I choose the right nipple size?”
“I’m having problems breastfeeding.”

The Pigeon Customer Service Center receives inquiries like these from customers every day over the phone, via email, and even through letters, and takes each one of these inquiries seriously.
Even when conversations aren’t face-to-face, our staff of experienced customer service professionals make sure to talk with calm yet cheerful voices to help our customers feel at ease. We try to put ourselves in the customer’s shoes and speak in a kind, easy-to-understand manner.
If we hear a baby crying during our conversation, we may offer to return the customer’s call when the baby is calmer. If we are unable to resolve an issue in a single call, we keep track of the inquiry and work through it, calling back as many times as necessary until the customer is satisfied and relieved. We take a case-by-case approach to customer service rather than simply following the manual to the letter, which lets us stay attuned to each customer’s circumstances and feelings. At Pigeon, we believe that the key to customer service is listening to our customers and assisting them as we work to improve our products.
Closely Connected
We treasure every item
of feedback.
Every item of feedback we receive at the Customer Service Center is shared in real time with each department via our internal systems. All of the opinions and requests we receive are valuable to us, and we make every effort to utilize them to help us deliver better products and services.
Although our products may receive harsh criticism on occasion, we treat it as an inspiration to do better, viewing such criticism as evidence of the trust that people have in Pigeon?a trust we are determined to live up to. On the other hand, we also receive positive feedback about our products, and sometimes even heartfelt letters, which fills our hearts with joy. Positive or negative, every bit of feedback from our customers is an invaluable asset.
Closely Connected
Working with our customers
to create better products.
Linking the ideas of the customers who use our products with those of our own devising has helped us create many products and services from the customer's perspective*. These include silicone-coated nursing bottles that scatter less glass fragments should the bottle break, and extra moisturizing skincare products for babies with dry skin.*Examples of how customer feedback is incorporated in our products.(Japanese Only)
We share the desire of our customers to make baby products safer, easier, and more enjoyable to use. Through mutual communication with our customers, we will build a relationship of trust, working as an invaluable partner to them and their families so that together, we can create better products for childcare.
Steadily Advancing
Bringing out the “power to feed”
in every baby.
With research bases in Japan, Shanghai, and Singapore, Pigeon cooperates with hospitals around the world to conduct research and help premature, low birth weight, and disabled babies feed.
Babies have an innate ability to feed, centered on the three key factors of the sucking process*: Attachment, Peristaltic tongue movement and Swallowing.*Three key factors of the sucking process
1) Attachment (the baby latching on to the nipple), capture and suck nipple and areola completely
2) Peristaltic tongue movement (the baby's tongue moving in a wave-like motion over the nipple to suck breast milk)
3) Swallowing (the baby swallowing the breast milk down into the esophagus, breathing at the same time as the tongue moves)
Babies with low birthweights tend to have trouble with these, making it difficult for them to feed. Pigeon has developed special nipples, such as the Nipples for Babies with Low Birthweight and Nipples for Babies with Weak Sucking, which have been tested and improved in hospitals to ensure that they can be accommodated easily by small mouths, are made of silicone that is thick and soft enough for easy suckling, and provide a slow, gentle flow rate.
Steadily Advancing
Research driven by baby
growth
and family
happiness.
Although they can suckle, babies with congenital anomalies such as a cleft lip and palate often have difficulty sucking on the nipple. Pigeon's Nipples for babies with Cleft Lip and/or Palate feature the slightly thicker silicone on the upper lip side to make it easier for babies born with such anomalies to suck. To prevent air and milk from leaking from the cleft, a small valve is attached to the inside of the nipple to prevent backflow.
Pigeon nipples have also been used by babies who were initially fed breast milk through a feeding tube but have gradually become able to feed orally. As they grow, so does the size of the nipple they use to feed, which is delightful evidence of their progress. Our research is driven by feedback from families who tell us how glad they are to have our products and how thanks to them, their babies can feed without a problem.
Steadily Advancing
“Breast Milk is Medecine”
?keeping tiny lives healthy.
“Milk is Medicine” is a commonly heard phrase in NICUs (Neonatal Intensive Care Units) around the world. Breast milk is vital for premature and low birth weight babies; it is the only form of nutrition that can be digested without putting a burden on immature internal organs, and it also helps to prevent various diseases. However, some mothers worry about not being able to provide enough breast milk for their infants.
At Pigeon, we focus on the development of breast pumps that promote the flow of breast milk without placing a burden on mothers. We have also embarked on a new challenge in supporting the establishment of Human Milk Banks*. In cooperation with the Japan Human Milk Bank Association, we established Japan’s second Human Milk Bank--the first in the private sector--at Pigeon's head office, which provides donor milk to approximately 600 premature and very low birthweight babies per year.*Human Milk Bank:
A facility that provides donor milk processed from donated breast milk to premature babies and very low birth weight babies who cannot obtain breast milk from their own mothers. In accordance with international operational standards, donated breast milk is inspected, pasteurized, and stored safely.
We share the same passion for babies as the rest of the world, a passion that gives us the strength to overcome many different barriers and difficulties. We will continue our research and support, working with medical experts from around the world to help babies?all babies?to feed better.