NEWS

Pigeon Ranks 84th in Best Japan Brands 2025

2025.02.20

Pigeon Corporation (Headquarters: Tokyo; President and CEO: Norimasa Kitazawa) was included on Interbrand Japan's annual Best Japan Brands list for the sixth year running. In the Best Japan Brands 2025 list, Pigeon ranks 84th.

Comments from Interbrand Japan

Pigeon continues to develop internal and external initiatives around the brand's Purpose, "We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies' unique needs." Internal training around the Purpose is being developed by local brand management departments around the world, focused on building an organizational foundation that embodies the brand. In the eighth medium-term management plan, which started in 2023, brand strategy is one of the three main pillars, and brand building is positioned as the foundation of the business. Pigeon is expanding the value offered to customers, from the baby category to toddler products and women's care products, leveraging its strength in the baby bottle business and its strong brands in Japan and other Asian countries where Pigeon has a high market share.

Brand Leaders Interview

An interview with Nobuo Takubo, Senior Managing Officer and Business Strategy Division Manager at Pigeon Corporation is featured in the Best Japan Brands 2025 Brand Leaders Interview series. The interview is available at the following address:

https://www.interbrandjapan.com/brandranking/2025-brand-value-interview-pigeon/

Pigeon will continue engaging in a range of activities to increase its brand value under its brand promise of "Celebrate babies the way they are."