Pigeon Eco-Label

Pigeon’s Sustainable Development Policy calls for “monozukuri for the future.” In order to preserve the environment so that babies born today can enjoy health and happiness decades from now, we engage in monozukuri (manufacturing) with an eye toward resolving environmental problems such as global warming, marine plastic waste, and resource depletion.

The Pigeon Eco-Label

To assist customers in Japan seeking to choose greener products, in February 2021 we launched the Pigeon Eco-Label. The Pigeon Eco-Label is displayed on the packaging of products that meet our Pigeon Eco-Label Standards. Our goal is to place the Pigeon Eco-Label on all our baby and maternity products sold in Japan by 2025.

The Pigeon Eco-Label’s design is based on the Pigeon logo, a “P” consisting of one heart embracing another to represent mother and child. For the Pigeon Eco-Label, the outer heart is made up of recycling arrows, representing a sustainable, recycling-oriented society. Caring for the global environment is part of our efforts to deliver love to people everywhere through products and services.

Pigeon Eco-Label Standards

The Pigeon Eco-Label Standards adopt a life-cycle assessment (LCA) perspective in which environmental impact is quantified at every stage of the product life cycle, including procurement of raw materials, manufacturing, distribution, use, and disposal. Products which meet one or more of the criteria below are eligible for the Pigeon Eco-Label.

Life cycle stage	Criterion
1. Procurement of raw materials	1-a. Product is made from at least 10% plant-derived materials
	1-b. Product is made from at least 10% sustainable or recycled materials
2. Manufacturing	2-a. Product is manufactured using at least 10% less electrical power than conventional products
	2-b. Product is manufactured using at least 10% less water than conventional products
	2-c. Product is manufactured using at least 10% less chemicals than conventional products
	2-d. Product is manufactured using methods that generate at least 10% less waste than conventional products
3. Distribution	3-a. Product is at least 10% more compact than conventional products
	3-b. Product is at least 10% lighter than conventional products
4. Use	4-a. Product consumes at least 10% less energy during use than conventional products
	4-b. Product consumes at least 10% less water during use than conventional products
	4-c. Product can be repeatedly used for longer than conventional products
	4-d. Product is better designed to be reused for other purposes, rather than discarded, than conventional products
5. Disposal	5-a. Product contains at least 10% less resin than conventional products
	5-b. Containers for product refills are at least 50% lighter than original product container
	5-c. Product is better designed for disposal than conventional products
6. Whole Life Cycle	6-a. At every one of the above stages, from 1 to 5, product is responsible for 10% fewer greenhouse gas emissions than conventional products

Life cycle stage	Criterion
1. Procurement of raw materials	1-a. Product is made from at least 10% plant-derived materials
	1-b. Product is made from at least 10% sustainable or recycled materials
2. Manufacturing	2-a. Product is manufactured using at least 10% less electrical power than conventional products
	2-b. Product is manufactured using at least 10% less water than conventional products
	2-c. Product is manufactured using at least 10% less chemicals than conventional products
	2-d. Product is manufactured using methods that generate at least 10% less waste than conventional products
3. Distribution	3-a. Product is at least 10% more compact than conventional products
	3-b. Product is at least 10% lighter than conventional products
4. Use	4-a. Product consumes at least 10% less energy during use than conventional products
	4-b. Product consumes at least 10% less water during use than conventional products
	4-c. Product can be repeatedly used for longer than conventional products
	4-d. Product is better designed to be reused for other purposes, rather than discarded, than conventional products
5. Disposal	5-a. Product contains at least 10% less resin than conventional products
	5-b. Containers for product refills are at least 50% lighter than original product container
	5-c. Product is better designed for disposal than conventional products
6. Whole Life Cycle	6-a. At every one of the above stages, from 1 to 5, product is responsible for 10% fewer greenhouse gas emissions than conventional products

·Conventional products are either existing Pigeon products or representative Pigeon products sold concurrently (or a competitor’s product if Pigeon does not offer the product).

·Existing products that already satisfy the above criteria will be affixed with the Eco-Label in succession as packaging is replaced.

·Products that satisfy the above criteria and carry the certification logos of outside organizations may carry only the certification logos of said outside organizations, depending on space available on the packaging.

Pigeon Package Act 2025

To reduce the environmental impact of product packaging, we launched the Pigeon Package Act 2025 project in February 2021. We have set quantitative annual goals toward our objective of ensuring that all product packaging meets the Pigeon Eco-Label Standards by 2025, and are taking action accordingly.

Our Progress

In fiscal 2023, 80% of all Pigeon packaged products met the criteria for labeling with the Pigeon Environmental Label. We will continue our efforts to achieve 100% by fiscal 2025 through a variety of environmentally green measures.

Pigeon Package Act 2025

Examples of Products meeting the Pigeon Eco-Label Standards