To Make the World More Baby-friendly
The Pigeon Group (hereinafter referred to as “the Group”) has declared the following as its Purpose: “We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies’ unique needs.” And during the more than 60 years since our founding, we have helped babies to achieve healthy growth and contributed to the happiness of their families.
In recent years, societal expectations of companies have been steadily increasing. Efforts to address environmental issues (decarbonization and biodiversity) and social issues (respect for human rights) will bring about significant change to both companies and the world, and we also believe that this change presents an opportunity for us, and that all the employees of the Group have an important role to play in tackling these issues. I am a firm believer in the Pigeon Way and the Purpose that is central to it. By creating an organizational culture in which the Pigeon Way and our Purpose permeate all our business activities, and a diverse team of personnel can take on challenges and grow as individuals, I am confident that we can contribute to resolving social issues, and also that the expansion of our business will be facilitated.
We will continue to emphasize dialogue with our various stakeholders, including employees, suppliers, shareholders, and investors, to fulfill our responsibilities as a corporation. Furthermore, by continuing to grow sustainably as a company that will still be essential to the world a century from now, we will contribute to resolving social issues surrounding babies and families to make this world a more baby-friendly place.
President and CEO 
(Ryo Yano)