Pigeon Frontier Awards: Encouraging Employees to Embrace Challenges
Pigeon introduced the Pigeon Frontier Awards (PFA) system in 2019 to support and recognize future-oriented employees who embrace challenges without fear of failure so that we can maximize their strengths. With the system, we solicit free ideas and new business concepts from all employees. Excellent proposals are awarded and developed with a view to future commercialization. All employees with a strong desire and unwavering dedication to realize ideas are eligible to apply, whether they are regular, temporary, casual, or part-time employees.
In 2022, we began expanding eligibility to include employees of domestic Group companies in addition to Pigeon Corporation employees, and plan to extend this further to cover personnel at overseas Group companies. Since introducing the system, we have received applications from a wide range of departments, with seven each in 2020 and 2021, and five adopted in 2022 as projects under the direct control of the President & CEO. Six new projects are currently underway in 2024.
Features of PFA
- Increases the amount of enjoyable time at work
- Encourages employees to take on challenges without fear of failure
- Includes direct support from the president, allowing ideas to materialize quickly
Project: Care for babies the way they are at NICUs (2020)
Project: Empowering caregivers through a book of parenting reports (2021)[Japanese]
Yokozuna Kai
The "Yokozuna Kai" is an initiative aimed at promoting interaction among employees with diverse backgrounds and revitalizing the organization.
By providing a casual setting where employees can connect beyond their usual duties, positions, and ages, it creates opportunities to encounter new perspectives and diverse values. In 2024, a variety of events were implemented, including card games and sports events, with a total of 76 participants across 8 sessions.
Feedback from participants included:
- "I was a little worried if it would be lively before going, but my concerns were unfounded."
- "It was a valuable opportunity to talk frankly with people beyond my department and position."
- "The experience of collaborating with employees I don't usually interact with and achieving a team goal was refreshing."
- "I wish more employees knew about Yokozuna Kai."
These comments indicate that the horizontal connections fostered by the Yokozuna Kai are contributing to the revitalization of the organization.