Babies born prematurely, babies with low birthweights, and babies born with medical conditions that require special treatment. Pigeon’s Tiny Birth Cry Support Project is designed to help these babies, in the hope that every family can experience peace of mind and happiness.

To promote awareness of Precious Drop, a device that supports the collection of colostrum, among healthcare professionals, a photo exhibition titled “Drops of Love ~ Hand-in-Hand with Supporting Professionals” was held at the 64th Annual Meeting of the Japan Society of Maternal Health in 2023. More than half of the participants (approximately 1,000 people) were midwives. The exhibition showcased the backstory of Precious Drop and photos depicting its usage scenes, aiming to convey the features of the product, as well as the images of prematurely born babies and their families, to healthcare professionals in the field.

As part of our activities for babies and families in need of specialized care, we support human milk banks^*1 in Japan, China, India, Vietnam, and elsewhere. In 2020, we opened the Nihonbashi Human Milk Bank, the second of its kind in Japan at the time, on the first floor of our Head Office. Through campaigns donating a portion of sales from breast pads, breast pumps, and breast milk storage bags to the Japan Human Milk Bank Association, as well as conducting awareness surveys regarding human milk banks, we have been conducting outreach activities to raise awareness about human milk banks.
In China in 2020, we became the first main partner in the Beijing Chunmiao Charity Foundationʼs special human milk bank fund, and between then and July 2023, we donated a total of RMB 1 million (roughly ¥19 million), contributing to the opening of human milk banks in six hospitals, including Fujian Childrenʼs Hospital, Beijing Huaxin Hospital (the First Hospital of Tsinghua University), and Kunming Childrenʼs Hospital in Yunnan province. Since our support began, these human milk banks have provided a total of 2.2 million ml^*2 to more than 1,600 babies born prematurely. We aim to enhance our corporate value by contributing to the resolution of social issues surrounding babies and their families in various countries.

*1 These facilities collect breast milk donations, pasteurize them at low heat for safety, and provide the breast milk to babies with very low birthweight (less than 1,500 g
at birth) whose mothers are unable to provide enough breast milk to them due to illness or lactation issues.
*2 An average of approximately 1,300 ml of donor milk is provided per baby.

The Pigeon Group organizes online seminars and events for general consumers in various countries. In Japan, we hold the Breastfeeding College seminar, where participants can learn from obstetricians and midwives about breastfeeding. We also collaborate with a drugstore to conduct joint seminars, focusing on practical lessons on bathing and moisturizing led by experienced mothers, as well as skincare product tutorials led by Pigeon employees, targeting expecting mothers and fathers. In 2023, 3,920 people participated in these events. In addition, overseas, we conduct numerous seminars on breastfeeding and baby teeth care.
The Pigeon Group also conducts seminars in diff erent countries specifi cally designed for healthcare professionals, such as doctors, midwives, nurses, public health nurses, dieticians, and pharmacists, who provide breastfeeding and lactation support. The seminars provide valuable information that can be applied in their care and support activities. Healthcare professionals from hospitals around the world participated again in 2023. In Japan, we hold seminars focusing on breastfeeding support and postpartum care, while in China, we organize seminars on skin issues in premature and low birthweight infants, providing information including the features of our baby oil. We will continue to foster awareness and build trust in hospitals and maternity centers through seminars tailored for healthcare professionals.

In November 2018, Pigeon (Shanghai) Co., Ltd. partnered with Ping An Insurance Company of China, Ltd. to establish the country’s first “preterm infant health insurance.” While neonatal care is advancing in China, currently many families are obliged to cut treatment short for economic reasons. This insurance supports families with premature babies by providing relief for such economic burdens.

Our Sustainable Actions "Pigeon Preterm Infant Health Insurance (China) "

In 2014, we launched the Pigeon Smile Lactation Research Institute, where we work with specialists involved with mothers, fathers, and babies to identify issues during the breastfeeding period and provide solutions to them. Seeking to “Create a society that values more babies growing up healthy and more mothers and fathers finding happiness in childrearing,” in 2016 we produced the Happy Breastfeeding Support Book, a comprehensive compilation of information on nursing. As of December 2022, we had distributed around 890,000 copies of this booklet free of charge.

The Happy Breastfeeding Support Book, a booklet for mothers and fathers about the period from pregnancy to lactation (Japanese site)

Pigeon is committed to fostering environments in which any mother can raise babies on breast milk with peace of mind, and to supporting mothers who wish to return to the workplace after childbirth. To this end, Pigeon has helped to establish or offers ongoing support to around approximately 270 lactation lounges in 20 countries and regions (as of December 2023).*

* From 2013 to 2021, Pigeon supported around 10,000 lactation lounges in China, contributing to the establishment of a nursing environment. As of December 2022, Pigeon supported a total of approximately 450 lactation lounges in 24 countries. As of December 2021, Pigeon supported a total of 11,005 lactation lounges in 23 countries.However, in 2022, Pigeon began to shift its focus to more challenging issues in China, including helping to establish human milk banks to support low birthweight babies, donating funds and products to support babies with cleft lip and/or palate, and participating in volunteer activities to support babies in need of specialist care.

Our Sustainable Actions "Supporting Human Milk Bank for Babies Born Small (China)"

Our Sustainable Actions "Supporting Babies with Cleft Lip and/or Palate (China)"