Raising Awareness of the Need for Baby-Conscious Disaster Preparedness
A comfortable world where babies are not troubled by environmental risks
Raising Awareness of the Need for Baby-Conscious Disaster Preparedness
Japan
Japan is vulnerable to many kinds of natural hazards. The three pillars of disaster preparedness are said to be self-help, mutual assistance, and public help, but the latter can be delayed immediately after a disaster, when the government must deal with multiple aspects of the response simultaneously. Lifelines like electricity, gas, and water supply can also fail as a result of disaster, which makes it important for individuals and families to be prepared against such eventualities.
In a Pigeon survey targeting Japanese mothers, mothers-to-be, and fathers with children 18 months old or less, more than eight out of ten respondents reported being “very uneasy” or “somewhat uneasy” about natural hazards. Around seven out of ten also reported that they had become more conscious of such risks since having children. Nevertheless, when asked if they had actually made purchases or other arrangements with disaster preparedness for children in mind, less than three in ten respondents indicated that they had taken action by choosing either “I have made purchases” or “I have not purchased disaster preparedness items specifically, but I have made preparations.”
Launching the “Babies and Preparedness Circle Promotion Project ”
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Logo of the “Babies and Preparedness Circle Promotion Project ”
In order to use the insight into and data on babies that Pigeon has accumulated over the years to ensure that babies are safe and families able to endure without difficulty in any situation, we have pledged not only to promote broader awareness through the media and other fora of the need to prepare for disaster, beginning with disaster preparedness for babies, but also to cooperate with local governments, businesses, and other groups supporting disaster preparedness for babies, and strive to encourage baby-friendly urban planning. Our efforts to reach out to local governments in Japan to this end have already won approval from many municipalities.
“Experience Booths” Based on the Evacuation Experience
We prepared a booth showing three days’ worth of actual supplies, including both content and volume, to make it easier for people to understand what they should have to hand in case they are evacuated to an emergency shelter. We also had visitors don an emergency “go bag” rucksack while holding a baby to feel how heavy it can be. These “experience booths” helped us convey the importance of being prepared at all times.
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Experiencing pushing a stroller along a rubble-strewn road
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Experiencing wearing an emergency “go bag” while holding a baby
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Table for taste-testing emergency foods
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A parenting workshop on disaster preparedness for babies
We will continue our activities to ensure that babies are safe and families able to endure without difficulty in any situation, not only by offering our series of disaster preparedness products for babies, but also by conveying the vital importance for both babies and parents of being prepared for disaster at any time.
2024.04
Related Links
Providing disaster preparedness products for babies
Babies and Preparedness Circle Promotion Project
A comfortable world where
babies are not troubled by
environmental risks
Vision of a Baby-Friendly Future:
Six Faces of Society
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Babies are part of
everyone’s everyday life -
Loose, friendly ties
facilitating easy cooperation
around raising children -
Creativity from babies
brings excitement to society -
No barriers to
raising children -
All babies are helped to develop and grow,
regardless of the conditions of their birth -
A comfortable world where
babies are not troubled by
environmental risks
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